Winny Peng

Hello,

welcome to my research portfolio!

My name is Winny and I’m an emerging user experience researcher who solves user engagement problems. I empathize with users and adopt their needs into the design process, using a wide range of tools and techniques to create immersive products.

Explore my portfolio to see how I help create experience-driven products! Professional work is password protected; please reach out if you require access. 

Visit my “about” page for more information!

Featured Work

Here is a curated list of work that I am most proud of, that showcases my research processes and impacts. See my research portfolio for more. 

Concept Testing for Brightspace (LMS) Admin Tool

I led an end-to-end concept testing study to evaluate the usability of an LMS admin tool and test out new features. I created the research plan, study session guide, recruitment materials, and final report for the findings and recommendations.

Concept Testing: Casino In-Game Navigation

An early-stage concept testing I led to explore the viability of 5 in-game features. Data was collected via survey and interviews; research findings were presented to stakeholders to assist with product decisions.

Benchmark Surveys: Hollywood Casino Pre-Launch

I helped launch 3 marketing surveys to uncover possible adoption barriers and benchmark the likelihood of adopting the new standalone casino app that was launched in December, 2024.